Serene wellness interior

Webcraft Studio

Design that moves
fitness, wellness & beauty.

We build high-performance digital experiences for premium gym brands, wellness platforms, and beauty labels that demand more from their design.

Fitness BrandsWellness AppsBeauty LabelsWeb DesignApp DesignBrand ExperienceFitness BrandsWellness AppsBeauty LabelsWeb DesignApp DesignBrand Experience

Brands we've
helped elevate.

Lumiere Skincare — brand website
Web Design

Lumiere Skincare

A high-converting e-commerce experience built around ritual, restraint, and the quiet confidence of a beauty brand that knows exactly who it is.

Ora Health — web and app
Web + App

Ora Health

A seamless web and app ecosystem for a holistic health platform — designed to convert visitors into members and keep them engaged for life.

Aura Rae — brand website
Web Design

Aura Rae

A grounded, editorial digital presence for a wellness beverage brand — rooted in ritual, steeped in intention, built to sell.

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Roots & Rituals — brand website
Web Design

Roots & Rituals

A rich, intentional digital home for an herbal wellness brand — where ancestral wisdom meets a modern audience ready to buy in.

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Feel Good Story 305 — brand website
Web Design

Feel Good Story 305

A vibrant, Miami-rooted wellness brand brought to life online — capturing the energy, color, and feel-good spirit of 305 living.

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Elizabeth Mulkey Fitness — app design
App Design

Elizabeth Mulkey Fitness

A sleek, performance-driven fitness app for a personal training brand — built to keep clients motivated, on track, and coming back for more.

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AJ — personal trainer brand website
Web Design

AJ

A powerful, no-nonsense digital presence for a personal training brand — built to command attention, establish authority, and turn visitors into clients.

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Webcraft Studio workspace

Built for brands
that perform.

Webcraft Studio is a boutique design practice dedicated exclusively to fitness, wellness, and beauty brands. We understand your industry — the energy, the aspiration, the trust your clients place in you — and we design to match it.

We take on a select number of projects each year so every brand gets our full focus. Whether you're launching a premium gym concept, scaling a wellness app, or building a beauty label that belongs on the global stage — we're the team that gets it.

2+Years in the industry
40+Brands launched & scaled
12Projects per year, by design

Three disciplines.
One obsession.

01

Web Design

Websites that match the energy and quality of your brand — structured to convert, designed to inspire, and built to grow with you.

  • Fitness & gym brand sites
  • Beauty e-commerce
  • Wellness landing pages
  • Membership & booking flows
02

App Design

Fitness trackers, wellness platforms, and beauty loyalty apps — designed to keep users coming back, day after day, rep after rep.

  • Workout & training apps
  • Wellness & mindfulness platforms
  • Beauty loyalty & booking apps
  • Client portals & dashboards
03

Brand Experience

The complete digital expression of your brand — from first impression to loyal following — built to communicate authority, aspiration, and results.

  • Visual identity systems
  • Digital brand guidelines
  • Campaign & content direction
  • Launch & growth strategy

"We'd been putting off a rebrand for two years because nothing felt right. Within the first week I knew this was different. The new site actually looks like us, and I've had customers reach out just to say how much they love it."

Tommy S.Founder, Roots & Rituals

"Finally a site that actually captures the feeling of the product. People tell me the site feels as calm as the matcha itself — that's everything for us."

Aura RaeFounder, Aura Rae

"Finding Ada to create my website was a blessing. She has been the best. Sense of urgency, excellent communication skills. The quality of her work is terrific. Highly recommend"

Studio founder

Built by someone
who lives this world.

Hi, I'm Ada Peschanskiy — founder of Webcraft Studio. I started this practice because I kept seeing incredible fitness studios, wellness platforms, and beauty brands being held back by digital experiences that didn't match their ambition.

I'm a designer who understands this industry — the culture of performance, the language of wellness, the aesthetics of beauty. Every project I take on is personal, and I'm with you from the first conversation to launch day and beyond.

Ada PeschanskiyFounder & Creative Director, Webcraft Studio

Your brand deserves
a presence that performs.

Start a Project

Let's build
something great.

We partner with a select number of fitness, wellness, and beauty brands each year. If you're ready to take your digital presence to the next level, we'd love to hear about your vision.

Email info@webcraftstudio.dev

Based in Miami, FL

Available Selective intake — 2025 spots filling fast

Instagram @webcraftstudio305