
Web Design
Lumiere Skincare
A high-converting e-commerce experience built around ritual, restraint, and the quiet confidence of a beauty brand that knows exactly who it is.

Webcraft Studio
We build high-performance digital experiences for premium gym brands, wellness platforms, and beauty labels that demand more from their design.
Selected Work








The Studio
Webcraft Studio is a boutique design practice dedicated exclusively to fitness, wellness, and beauty brands. We understand your industry — the energy, the aspiration, the trust your clients place in you — and we design to match it.
We take on a select number of projects each year so every brand gets our full focus. Whether you're launching a premium gym concept, scaling a wellness app, or building a beauty label that belongs on the global stage — we're the team that gets it.
What We Do
Websites that match the energy and quality of your brand — structured to convert, designed to inspire, and built to grow with you.
Fitness trackers, wellness platforms, and beauty loyalty apps — designed to keep users coming back, day after day, rep after rep.
The complete digital expression of your brand — from first impression to loyal following — built to communicate authority, aspiration, and results.
Client Perspectives
"We'd been putting off a rebrand for two years because nothing felt right. Within the first week I knew this was different. The new site actually looks like us, and I've had customers reach out just to say how much they love it."
"Finally a site that actually captures the feeling of the product. People tell me the site feels as calm as the matcha itself — that's everything for us."
"Finding Ada to create my website was a blessing. She has been the best. Sense of urgency, excellent communication skills. The quality of her work is terrific. Highly recommend"

The Person Behind It
Hi, I'm Ada Peschanskiy — founder of Webcraft Studio. I started this practice because I kept seeing incredible fitness studios, wellness platforms, and beauty brands being held back by digital experiences that didn't match their ambition.
I'm a designer who understands this industry — the culture of performance, the language of wellness, the aesthetics of beauty. Every project I take on is personal, and I'm with you from the first conversation to launch day and beyond.
Contact
We partner with a select number of fitness, wellness, and beauty brands each year. If you're ready to take your digital presence to the next level, we'd love to hear about your vision.
Email info@webcraftstudio.dev
Based in Miami, FL
Available Selective intake — 2025 spots filling fast
Instagram @webcraftstudio305